Dr. Vijyata , Ph.D. (Ranchi University), is an accomplished academician and research guide with over a decade of experience in management education. Currently serving as Assistant Professor at ARKA Jain University, she teaches MBA, BBA, B.Com (H), and Ph.D. scholars, specializing in Marketing, Consumer Behavior, Research Methodology, and E-Commerce. She has authored and edited multiple textbooks and reference works, including titles on Research Methodology, Human Resource Management, and the Socio-Economic Impact of Generative AI. Her research contributions span international and national conferences, with notable work on e-commerce, circular economy, and digital inclusion. Dr. Vijyata is adept in data analysis using SPSS, JAMOVI, and other analytical tools, and actively mentors scholars in research design, data interpretation, and academic writing. With a strong blend of academic, research, and corporate experience, she is committed to guiding researchers in producing impactful, high-quality scholarly work.