NAME: B C ANANT

Assistant Professor,

Dept. of Management (BBA), School of Commerce and Management, ARKA JAIN University, Jharkhand

B C Anant is an Assistant Professor at the Department of Management (BBA), School of Commerce and Management, ARKA JAIN University, Jharkhand. He is involved in teaching specialization courses like Consumer Behaviour, Retail Management, Supply Chain Management, and Artificial Intelligence (Conceptual). He is pursuing PhD from Banasthali Vidyapith, Dept. of Design focusing Blockchain Technology and its significance in evaluating Consumer Perception in Indian Fashion Retail. He is a Double Gold- Medallist, Scholarship Holder during his academics and holds membership of prestigious AIMA, and Textile Association India (New Delhi). He has published several research articles in SCOPUS-Indexed Journals, ABDC, and Peer-Reviewed Journals. Some of the notable publications include Consumer Behaviour, Strategy Development, Supply Chain Optimization, etc. He has authored a Book in 2018, and also represented India in the UNFCCC- CoP24’s film, representing India. B C Anant is also a recipient of several prestigeous awards in Academic and research field.