Dr. Vijyata

Experience and Education

Dr. Vijyata is an accomplished academician and management professional with over 17 years of blended experience in corporate leadership and higher education. Currently serving as an Assistant Professor and Faculty Placement Coordinator at ARKA Jain University, Jamshedpur, she specializes in Marketing, Consumer Behavior, and Research Methodology, teaching across undergraduate, postgraduate, and doctoral levels both nationally and internationally. Currently she is guiding 3 research scholars under her supervision.

She holds a PhD from Ranchi University on the Impact of Online Business on the Indian Economy, complemented by an MBA in Marketing & IT and a PGC in Digital Marketing from MICA. Her corporate background includes leadership roles at ICICI Prudential, Reliance Life Insurance, Bonanza Portfolio Ltd., and Radio Mantra, where she consistently achieved top performance recognitions.

A prolific researcher and author, she has published multiple textbooks and reference books in the domains of marketing, HR, and research methodology, along with several peer-reviewed papers. She has been actively involved in national and international conferences, faculty development programs, and workshops on topics ranging from AI in business to digital transformation and sustainability.

She is also a content creator, running a fully monetized YouTube channel with educational content and a Slideshare portfolio with over 1,60,000 views. Her commitment to excellence is reflected in awards such as the Certificate of Excellence at Ranchi Women’s College and recognitions from reputed organizations like JHOS for community initiatives.