• Part of JAIN Group of Institutions, mentored by JAIN (Deemed-to-be University), Bengaluru
• Technology-driven learning through platforms such as VSkills, LinkedIn Learning, Coursera for Campus & SWAYAM–NPTEL
• Opportunity to be part of Toastmasters International Inc., USA – a global public speaking platform
• Contemporary Business Review (CBR) sessions based on complimentary copies of The Economic Times
• Faculty with rich academic and industry experience
• Strong industry interface and mentoring by senior corporate executives
• Dual Specialisation to enhance employability
• Four-tier mentoring system (Faculty / Industry / Alumni / Peers)
• Tech Edge Synergy – 30% of each course delivered through digital content
• Dedicated placement support through:

• Campus-to-Corporate training
• Resume and interview preparation
• Year-round interview-focused guidance

• FREE subscription to ET Prime throughout the program duration

Marketing & Finance

Marketing & HRM

Marketing & Family Business & Entrepreneurship

Marketing
The Marketing specialization focuses on understanding consumer behavior, crafting effective marketing strategies, and building strong brands. Students gain in-depth knowledge of marketing research, brand management, digital marketing, sales, advertising, and product management. This specialization prepares graduates for dynamic careers such as Marketing Manager, Brand Manager, Product Manager, Digital Marketing Manager, Market Research Analyst, and Sales Manager.

Finance
The Finance specialization provides a strong foundation in financial principles and real-world applications, preparing students for high-impact careers in the financial sector. Core areas include corporate finance, financial markets, investment banking, financial modeling, portfolio management, risk management, and financial accounting. Graduates can pursue roles such as Financial Analyst, Investment Banker, Portfolio Manager, Financial Advisor, and Corporate Finance Manager.

Human Resource Management
The Human Resource Management specialization equips students with the knowledge and skills required to manage an organization’s most valuable asset—human capital. It covers key HR functions including recruitment and selection, training and development, performance management, compensation and benefits, employee relations, and industrial relations. Students also gain exposure to HR analytics and data-driven decision-making, leading to careers such as HR Manager, HR Business Partner, Talent Acquisition Specialist, Learning & Development Manager, and Compensation & Benefits Manager.

Family Business & Entrepreneurship
The Family Business & Entrepreneurship specialization is designed for individuals aspiring to lead, manage, and grow family-owned enterprises or entrepreneurial ventures. It offers insights into family business dynamics, succession planning, governance, strategic management, financial management, and family wealth management. Emphasis is placed on ethical leadership and long-term sustainability, enabling graduates to successfully navigate complex family relationships while ensuring business continuity and growth across generations.

• Mentoring and guidance of JAIN (Deemed-to-be University), Bangalore, one of the top HEIs of the country
• Technology-driven learning apparatus through TATA Steel e-Learning; JUxHub Online module
• Opportunity to be a part of Toastmasters International; a communication, leadership and public speaking club
• Personality development and assessment through Lead Square Program based on DTB framework and Knowledge Manthan Saturdays
• Contemporary Business Review (CBR) sessions for analysing Business, Social and Economic affairs courtesy complimentary copies of “The Economic Times” newspaper
• An impressive team of faculty members having judicious blend of academic intellect and industrial experience
• The visiting resource persons – professionals from corporate and academe give students access to real time corporate experiences and academic inputs.
• Exposure through regular industry interface and mentoring by industry experts
• Option of Dual Specialization
• Four-tier approach ( Faculty/ Industry/ Alumni/ Peers)
• Focus on applied and experiential learning
• Excellent Placement support through Campus to Corporate (C2C) training and AON Co-Cube Assessment and Employment Assistance

NISM certified courses for finance and Non finance specialisation students to improve employability. Integrated in the curriculum, students are provided course material from NISM.

• Mutual Fund Distributor NISM Series
• Investment Advisor NISM Series
• Securities Operations & Risk Management NISM Series
• Financial Education NISM Series

Value Added Courses and certifications through IBM enhancing industry required skill & knowledge in Data Analytics. Subjects taught as per the industry demand. Live projects through IBM for hands-on experience.

• Data Science
• Functional Analytics (HR/Marketing/Finance)
• Data Security

Certificate courses in Digital marketing. At par with the digital skills required by the industry. Courses directly impacting employability in the local as well as Pan-India market.

• Web & Social Media Analytics
• Digital Product Management
• Growth Marketing

e-learning

Access to Specialized as well as diverse content through e-Learning platforms like VSkills.com, LinkedIn Learning & Coursera.

AJU offers its students access to advanced e-learning platforms curated by internationally acclaimed professors, authors, and management professionals from leading global and national institutions, effectively complementing and enriching classroom learning.