BBA ( Digital Marketing / Financial & Investment Analysis )

BBA in Digital Marketing is one such specialization program. This program focuses on the field of Digital Marketing and also covers basic management subjects. Digital Marketing can be said to be a relatively new field of marketing. It has gained huge popularity in the recent years.The rise of social media giants, increased internet penetration and easy availability of devices (used to access the internet) has contributed to the growth of Digital Marketing . Businesses – small, medium and big – are milking Digital Marketing and the opportunities provided by it. Businesses are using Digital Marketing to reach out to targeted audience and thus improving their profit and market share in the process! It is not uncommon to see big brands advertising cleverly on social media websites and driving targeted traffic (buyers) to their websites! This shows the power of Digital Marketing! For small and medium scale businesses, Digital Marketing is a boon!

“What is Digital Marketing?”, you may ask. It is a vast field that covers various subjects like SEO (Search Engine Optimization), SEM (Search Engine Marketing), Social Media Marketing, Social Media Optimization, E Commerce, Lead Generation, E Mail Marketing, Data Analytics, Big Data, Web Designing, Graphics Design & Content Marketing.Digital Marketing deals with marketing products or services using digital technologies. The term digital technologies include the internet, mobile phones, display advertising and other digital medium.

BBA in Financial & Investment Analysis programme deals with financial planning, accounting, and strategizing plans for the profitable growth of organization. The programme is aimed to impart financial skills to the candidates. The BBA (Financial & Investment Analysis) program is a professional program in finance and investment analysis has been designed to cater to the growing needs of Corporate, Banks, Capital Market, insurance, Real Estate, Multinationals, Government and Semi-Government organizations for students aspiring to be qualified finance professionals. It is estimated that more than ten lakhs jobs are likely to be created in next five to ten years in banking and financial sectors of Indian economy. The program seeks to equip the participants with conceptual, practical and analytical skills for financial as well as investment decision making.

The students would be provided with specialized knowledge and skills in various areas of Finance and Investment Analysis such as Financial Management, Capital Market, Investment Analysis and Portfolio Management, Financial Econometrics, Financial Services, investment management, International Finance and Accounting , Financial Derivatives and Risk Management, etc. along with the necessary inputs in the basic areas of managerial decision making such as Organizational Behavior, Managerial Economics, Quantitative Techniques, Financial Accounting , Corporate Tax and Laws, and Information Technology etc.With the knowledge and skills obtained through this program, students will be able to take rational financial decisions in any complex and challenging environment, locally as well as globally, while rendering their job as successful finance professionals and entrepreneurs.


Duration: 3 years | Semester : 6(Six)

Degree awarded by: ARKA JAIN University

Eligibility Criteria: A candidate should have passed Senior Secondary Examination (10 + 2) from any recognized Board

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