SCHOOL OF MASS COMMUNICATION
Established with the aim to become one of the premier Journalism schools in eastern India. As newspapers, magazines, TV channels, radio stations and the Internet jostle with each other for space in the average person’s life, the baits to lure him turn more dramatic, scandalous and instant. Consequently, in this rush of breaking-news and fat pay-packages, facts are side-swept, research is compromised, and the truth twisted. In such a scenario, it is only a media person with an unshakable integrity, sharp wit, impeccable training and an erect spine who is the hope to fight through the fluff to surface with the truth, a fresh perspective and a new direction. And that is the raison d’etre for CSMC. We strive to ensure that each student who walks out of our program becomes one such hope. And with each passing year this tribe may grow to become a forceful team that changes the way the media industry thinks, behaves and operates. Our journalism programs are built on strong theoretical foundations, which are supported by applied research into the dynamics of communication and the creative industries.
Media and entertainment (M&E) industry in India has the potential to reach $100 billion (about Rs 6.5 lakh crore) by 2025 provided it gets enabling infrastructure and proper on government support. Growing at its pegged potential, the M&E industry will touch Rs 2.1-2.5 lakh crore by 2020, says a vision paper by industry body CII and Boston Consulting Group.The industry size this year is estimated to be Rs 1.15 lakh crore.
For the Academic Year 17-18, AJU – School of Mass Communication offers following courses
I. Journalism & Mass Communication